Local Search Optimization…

….is absolutely essential. Things are changing. It used to be that you only needed to update your Google maps/places account. Now with the necessity of Google+ there is an integration process to make all of this work  together.  Additionally, YouTube is being integrated into this system to enhance the visibility of your business. Your Google+ account needs to tie together all three of these to create a synchronized package of social media. If you haven’t spent any time managing these parts of your business it’s a very time consuming effort and sometimes very tricky to get everything coordinated and set up properly.  It pays off in rankings once everything is integrated and Google Authorship is verified and on your website. Once we have completed setting up your local pages (Google, Bing, Yahoo, and Yelp to name a few) time that should be devoted every week in order to keep these pages updated and to keep up with your competition. If your competitors are investing in these sites and your business isn’t then you’ll find yourself falling in the rankings. If this wasn’t challenging enough there is also Facebook, Twitter, LinkedIN, FourSquare and many other sites where it is helpful and almost necessary to have exposure as well.  Building a presence on all of these sites is more than just building a profile and walking away however.  These business and personal profiles create a network of links that cross each other to create a web of links in and out of your website. When building your website it’s imperative that the design and functionality of the website works well with...

SEO

DESIGN OPTIMIZATION Aside from the overall design, Denver Internet Marketing will create a site with ranking factors such as: loading speed, site layout, flash, Javascript and others at top of mind. When the company designing your website has site ranking and accessibility as its number one goal you are going to have a website that not only looks great but ranks high in organic searches. We do on page and off page SEO as both are important.  The off page SEO is strictly White Hat as we do not use spinning software that can get you put in the sandbox by Google. Monthly Search Engine Optimization is extremely important to your sites ranking.  Google and other search engines are constantly changing what is important in their algorithm.  Staying up with Google’s updates is one of the most important things we do.  When Google decided that you need to update content on your website at least monthly, having a blog on your site updated monthly became much more important.  You need to add this current relevant content every month to stay on the first page.  Competitors are doing work on their own sites which means that we have to analyze what your competitors are doing so we can stay one step ahead.  We have to keep up to date on this though reading forums, blogs, etc and updating what we are doing for you.  Our SEO software gets updated daily to help us create reports on what new changes have been made.  Having great software is essential in our business.  We have to monitor your reports on our software, Google analytics, and industry news to...