Search Engine Marketing (SEM) – Pay Per Click (PPC)

Methodology: Position your company on the first page of major search engines when persons are actively searching for products or services you offer!

Search Engine Marketing (SEM) - Pay Per Click (PPC)

Search Engine Marketing (SEM) – Pay Per Click (PPC)

Keys to Success

  • Relevance: Achieve higher positioning for a lower cost with relevant campaign structuring & Ads.
  • Goals: Establish & track meaningful goals to optimize your program based on successful measurements.

Tactics & Strategies

  • Tracking & Performance Measurement: Establish True ROI
  • Conversion Tracking:
    • Form Fill Leads
    • eCommerce Online Purchase
    • eNewsletter Signup
    • View of Key Page
    • Video Play
    • PDF Download
  • Dynamic Call Tracking: Optimize PPC Advertising Based on Phone Calls
  • Geographic Targeting: Specific Location Radius to Worldwide
  • A/B Split Testing: Compete Ads for Continued CTR & Conversion Performance
  • Dynamic Keyword Insertion: Exactly what is typed into the search engine appears as content in your Ads making your Ad exactly relevant to how the person is searching.
    • Keyword Management:
  • Nonperforming Keywords: Continued Performance Management
  • Opportunity Keywords: Identification of New Relevant Keywords
  • Negative Keywords: Block Irrelevant Searches
  • A/B Keyword Testing: Test Keyword Match Types
  • Management & Reporting:
    • Continuous Campaign Optimization
    • Detailed Monthly Performance Reports

A client of ours who was paying $12 a click with their online Yellow Pages company asked how we can get you clicks for around $2,which is what we ended up getting for him, when Supermedia is charging you $12 a click.  The answer is quite simple.

 Building out your Adwords programs in the most relevant ways to how persons are searching allows us to build more relevant Ads to what your business offers based on how persons are searching.  From this, we get a better quality score and therefore better placement on the search page & lower cost over time.  We build our customer’s campaign with more targeted keywords so that their costs will be lower and therefore create ad groups that are relevant to their business. Undoubtedly, we would organize the Adwords campaign in the most relevant ways to how persons are searching, which allows us to build more relevant Ads to what the business offers based on how persons are searching.  From this, the customer would get more visibility and therefore better placement on the search page & lower cost over time.  With us managing the campaign, we would also identify Keywords that are relevant to the particular Ad Groups & over time, identify the Keywords which produce the most leads for the lowest cost and lowest CPC. Also there would be specific reports available that would provide important information on the campaign to further customize the campaign so that the customer would see increase in CTR and further lowering costs, which means greater ROI.

Overall, good campaign management will ultimately drive down costs.

People utilizing Dex/YP/Superpages are overpaying for each click b/c those groups don’t show what the actual CPC was, they upcharge on every click to make a lot of money on each program.  With us, clients pay actual costs with a management fee & not hidden upcharges.