Local Search Optimization…

Local Search Optimization...

Local Search Optimization…

….is absolutely essential. Things are changing. It used to be that you only needed to update your Google maps/places account. Now with the necessity of Google+ there is an integration process to make all of this work  together.  Additionally, YouTube is being integrated into this system to enhance the visibility of your business. Your Google+ account needs to tie together all three of these to create a synchronized package of social media. If you haven’t spent any time managing these parts of your business it’s a very time consuming effort and sometimes very tricky to get everything coordinated and set up properly.  It pays off in rankings once everything is integrated and Google Authorship is verified and on your website.

Once we have completed setting up your local pages (Google, Bing, Yahoo, and Yelp to name a few) time that should be devoted every week in order to keep these pages updated and to keep up with your competition. If your competitors are investing in these sites and your business isn’t then you’ll find yourself falling in the rankings.

If this wasn’t challenging enough there is also Facebook, Twitter, LinkedIN, FourSquare and many other sites where it is helpful and almost necessary to have exposure as well.  Building a presence on all of these sites is more than just building a profile and walking away however.  These business and personal profiles create a network of links that cross each other to create a web of links in and out of your website.

When building your website it’s imperative that the design and functionality of the website works well with all of these sites so that information about your company can be shared effectively and regularly.

It is very important that all of the listing are claimed and consistent.  We claim about 50 pages and several aggregators for you. Here are a few that we optimize for your business:

  • Google Plus
  • Yahoo Local Maps
  • Bing Local Maps
  • Directories (i.e. Merchant Circle, CitySearch)
  • Review Sites (i.e. Yelp, Google)
  • Internet Yellow Pages (Dex, Superpages)
  • There are four main aggregators of location data that send information to local search engines: Infogroup, Neustar Localeze, Acxiom, and Factual. Foursquare sends location data to both Pinterest and Instagram.

Why is it important for you to claim your business listing?  Claiming your listings gives you control over how the search engines index you and prevents spammers from hijacking them. It may also improve your search engine rankings and bring you more traffic.  We make sure that you have control over your listing.

When someone searches online for business, search engines and many mobile apps rely on location data from these data sources to provide search results.

If listing data is incorrect or inconsistent between all these data sources, your listing might not show up in the search results.

We establish a correct, consistent listing for your business through Moz Local.  Moz Local distributes your listing data to all the major aggregators.

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